Last updated: November 9, 2026
Who we are
DeerBench (“we,” “us”) is operated by Mitchell Venhaus and is available at https://deerbench.com/.
Contact: via the Contact page or email listed there.
This policy explains what information we collect, how we use it, and your choices.
Information we collect
Information you provide
- Name, email address, and message content if you use our contact form or email us.
- We use this only to respond to you unless you separately opt into a future email list (none required to use the site today).
Information collected automatically
When you visit the site, standard technical data may be collected, such as:
- IP address (often truncated or anonymized by analytics settings)
- Browser type, device type, operating system
- Pages viewed, time on page, referring URL
- Approximate location (city/region level via analytics)
Cookies and similar technologies
We and our partners may use cookies, pixels, and local storage for:
- Essential site function (security, load balancing, remembering preferences)
- Analytics — Google Analytics 4 (GA4) to understand traffic and content performance
- Affiliate tracking — so merchants can attribute a purchase to a DeerBench link (often via a cookie lasting from ~24 hours to several weeks, depending on the program)
- Embedded content — if we embed YouTube videos or similar, those services may set their own cookies
You can block or delete cookies in your browser settings. Blocking cookies may break some features (including some affiliate attribution).
Google Analytics 4
We use Google Analytics 4 to measure site usage. Google may process data as described in Google’s privacy documentation. Where available, we enable privacy-oriented settings (for example, IP anonymization-style controls and limited Google Signals use). You can learn more at Google’s policies and use browser tools / Google’s opt-out add-on where applicable.
Affiliate partners
If you click an affiliate link, a cookie or similar identifier may be placed so that if you purchase within the merchant’s cookie window, we may receive a commission. Merchants (Amazon, outdoor retailers, brands, and affiliate networks such as AvantLink, Impact, AWIN, ShareASale, etc.) have their own privacy policies governing data they collect on their sites.
How we use information
- Operate, secure, and improve DeerBench
- Understand which articles help hunters
- Measure affiliate program performance
- Respond to messages you send us
- Comply with law or enforce our rights when required
We do not sell your personal information. We do not knowingly collect information from children under 13 (the site is not directed at children).
Sharing of information
We may share data with:
- Service providers (hosting: Hostinger; analytics: Google; form delivery; security/CDN as configured)
- Affiliate networks and merchants when you click affiliate links (as needed for attribution)
- Authorities if required by law or to protect safety and rights
Data retention
Contact-form emails are kept as long as needed to respond and for basic recordkeeping. Analytics data is retained according to our GA4 property settings. Affiliate cookies expire per each merchant’s program rules.
Your choices and rights
Depending on where you live (including certain U.S. state laws), you may have rights to request access, correction, or deletion of personal information we hold about you. To make a request, use the Contact page. We will respond as required by applicable law.
You may also:
- Disable cookies in your browser
- Use private/incognito browsing
- Opt out of certain interest-based advertising via industry tools (e.g., NAI / DAA opt-outs) where applicable
Third-party links
Articles link to retailers and manufacturers. Their sites are governed by their own privacy policies. We are not responsible for their practices.
Security
We use reasonable technical and organizational measures (HTTPS, hosting security tools, limited access). No method of transmission or storage is 100% secure.
Changes to this policy
We may update this page from time to time. The “Last updated” date will change when we do. Continued use of the site after changes means you accept the updated policy.
Contact
Privacy questions: use Contact and mention “Privacy” in the subject.
Operator: Mitchell Venhaus · Terrell, Texas · https://deerbench.com/